Discover how to recreate a perfect industrial style with decorative cement-effect paint. A unique finish which will elevate all your environments with an urban touch!

Cement-effect paint for an urban-industrial style

231 East 47th Street - Midtown Manhattan.
It was here that Andy Warhol set up his famous Factory on 9 July 1962 - a place that was to become the nerve centre of his artistic revolution. The Factory was situated on the fifth floor of some manufacturing premises and it totally embodied a trend that would take the world of interior design by fire in those years. It flaunted the imperfections and gave people a glimpse of what lay “underneath” in an elegant and slightly irreverent way.
After that films and American TV series came along, leading to a proliferation of eclectic open-space areas, furnishings in wood and metal, large windows and exposed brickwork.
The urban-industrial style had come into being. Today it is a décor trend very much in its own right.

Cement-effect paint and other industrial-style elements

Urban-industrial style started with the redevelopment of old manufacturing premises. When these spacious premises were vacated, people began to find new uses for them and renovate them.
New Yorkers were the first to see their intrinsic residential worth; compared to the opulent Hollywood mansions that had been around until then, this kind of home was definitely more of an attainable dream.
So, the concept underpinning the industrial style is “upgrading the ugly”, but that does not mean concealing or refurbishing, it involves rather showcasing the beauty of these converted homes.
The main features are:
• cavernous spaces with large metal-framed windows
• exposed brickwork
• very high ceilings
• salvaged materials and reclaimed objects
• bright colours are out; the aesthetic is achieved with cement-effect paint and metallic materials (like iron or copper) counterpointed by clear glass and resins
• aged darkened parquet flooring
Basically, urban style is a fusion of modern edge and vintage vibes. In terms of design, it means respecting the original character of the building as much as possible, eschewing neat meticulously finished surfaces and opting for rough materials and painted effects.

Cement-effect walls to play up the charm of unfussy furnishings

By definition industrial-style furnishings must reflect as far as possible the look of manufacturing premises. This makes for a strikingly unfussy design resting on straight lines and unpretentious materials which are, however, durable and hardwearing, such as wood, cement and riveted metal.
But this does not mean that the house needs to be stark and impersonal.
The simplicity of the surrounds should be elevated with extraordinarily elegant décor and a sophisticated feel. With industrial style, less is definitely more. Each single piece should be carefully chosen for its classiness and its ability to raise the overall appeal and liveability of the environment.
As well as lifting a place to new heights and imbuing it with a distinctive personality, single partitions or horizontal surfaces like flooring decorated with cement-effect paints are the perfect way to repurpose original structures and create your own sleek industrial-style living space.

Rough cement-effect paint: here are the decorative paints for interiors designed by VALPAINT to recreate a perfect industrial style.

VALPAINT defines industrial style with cement-effect decorative paints, effortlessly bringing together a decidedly urban material and its chosen setting.
Known as METEORE 10 CEMENTO, VALPAINT’s cement effect is not just one single classic cement-effect decorative plaster but comes in a whole variety of cement-effect decorative coverings.
This category of special paints includes:
• compact cement effect
• large cement effect
• slim cement effect
• scored cement effect
• smooth cement effect
• vintage cement effect

All these kinds of decorative paint provide designers with an effective tool and a helping hand in the definition of industrial environments.
Because using paint to create cement walls for interiors instantly brings to the fore an urban vibe and edgy stylishness. As a device, it serves a dual purpose - decorating the chosen area and placing it firmly in the category of industrial décor.